The cereal couture company, is the dream of three young entrepreneurs. They were the first online company ever to provide the U.S market with customized cereal mix. This case study finds that online companies with Continue reading
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Tag: Internet
Free on the Web!: The profitability of a radical price
This project examines companies offering their services for free to Internet users, by employing digital free business models. As a framework Chris Anderson’s classifications of “free” business models are used. A sample of eleven companies that provide “free”services was selected and Continue reading
Quality Online Banking Services
Globalization and deregulations have increased competition in the marketplace, as nowadays it has become much easier for companies to cross borders and compete internationally. The increased competition, on its behalf, has made organizations to Continue reading
Personalized Marketing: An invasion of privacy or an approved phenomenon?
The authors of this study analysed the increasing use of personalized marketing and consumer concerns regarding the access to personal information. The purpose was to find out how companies could react to these concerns. Several theoretical concepts were explored, such as Continue reading