Mobile payment is a new payment method that is being introduced on the Swedish market, but has not yet come to its breakthrough. This study investigates the attitude Continue reading
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Tag: Security
Personalized Marketing: An invasion of privacy or an approved phenomenon?
The authors of this study analysed the increasing use of personalized marketing and consumer concerns regarding the access to personal information. The purpose was to find out how companies could react to these concerns. Several theoretical concepts were explored, such as Continue reading