CRM (Customer Relationship Management) are systems that in an efficient way help suppliers to support and keep a personal relationship to their customers. The purpose of this study was to Continue reading
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Tag: Customers
A Study of how Repeat Customers can Affect Brand Image in the Fashion Industry
The fashion industry is one of the most exciting and fast-moving industries in the world and the companies within the fashion industry are driven by the reputation of their brand. Some celebrities and athletes use their names as a label so that the Continue reading
Demand Management: Preferred Options from the Customer’s Point of View Regarding the Rural Hotel Industry
Introduction: If demand and capacity is not in line, dissatisfaction can occur among the customers. In these cases demand can be managed by demand management options in order for it to Continue reading
Service Quality in the Pet Supply Industry: A case study of Dogman and their relationships with retailers
Relationships have become more essential today considering that the business environment consists of many actors competing over the same customers. Relationships imply great advantages, for both the companies and the customers, and involve Continue reading
Industrial buyer behavior: A study of the industrial buying behavior in Life Science organizations
A central part of the marketing process is to be aware of why a customer or buyer makes a purchase and without such an understanding, businesses find it hard to respond to the customer‟s needs and wants. A large part of the Continue reading