This project examines companies offering their services for free to Internet users, by employing digital free business models. As a framework Chris Anderson’s classifications of “free” business models are used. A sample of eleven companies that provide “free”services was selected and Continue reading
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Tag: Advertising
Visual Identity Effect on Sales in H&M
Purpose — The purpose of this study is to find how visual identity components impact on the sales of H&M. Through the establishment of Continue reading
Personalized Marketing: An invasion of privacy or an approved phenomenon?
The authors of this study analysed the increasing use of personalized marketing and consumer concerns regarding the access to personal information. The purpose was to find out how companies could react to these concerns. Several theoretical concepts were explored, such as Continue reading