What is a sports agent and what does a sports agent do? This is described in the study, through an explanation of the different functions and characteristics.
It is also discussed how to use these functions and characteristics in the best way so that the sports agent can reach success. The complex concept “success” is also discussed so that it is adapted to this study and the profession of sports agents.
Furthermore, the study contains recommendations of how to be successful in the sports agent business.
Source: Mälardalen University
Authors: Bjälevik, Jessica | Magnusson, Maria