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Strategic Management Projects

Free on the Web!: The profitability of a radical price

This project examines companies offering their services for free to Internet users, by employing digital free business models. As a framework Chris Anderson’s classifications of “free” business models are used. A sample of eleven companies that provide “free”services was selected and Continue reading →

Posted in Strategic Management Projects on September 12, 2013 by admin
Tags: Advertising, Business, Internet
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How to be Successful in Sports Agent Business

What is a sports agent and what does a sports agent do? This is described in the study, through an explanation of Continue reading →

Posted in International Business Projects, Strategic Management Projects on September 8, 2013 by admin
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Analyzing the Disruption Factors of Emerging Markets: A Case Study of Pakistani Telecom

A free and flexible business environment attracts international organisations to those markets that have big growth potential and high profit margins. To penetrate Continue reading →

Posted in Marketing Projects, Strategic Management Projects on July 11, 2013 by admin
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Rural Marketing Strategy by Pepsi

The only thing you can say with certainty about the Indian rural market right now is that it is the best trading ground for both Indian and multinational corporations. A burgeoning, untapped market estimated at nearly 150 million stretching across the length and breadth of the Continue reading →

Posted in Marketing Projects, Strategic Management Projects on January 10, 2013 by admin
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Innovation Crowdsourcing: Exploring the Use of an Innovation Intermediary

Background: With the Open Innovation paradigm come new hopes for innovating companies. The ability to tap a global network of experts can, at least in theory, have a significant impact on an organization’s competitive strength. Before such a Continue reading →

Posted in Strategic Management Projects on December 9, 2012 by admin
Tags: Organizational
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Industrial buyer behavior: A study of the industrial buying behavior in Life Science organizations

A central part of the marketing process is to be aware of why a customer or buyer makes a purchase and without such an understanding, businesses find it hard to respond to the customer‟s needs and wants. A large part of the Continue reading →

Posted in Marketing Projects, Strategic Management Projects on July 17, 2012 by admin
Tags: Customers
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Latest Projects

  • Environmental Impact Assessment of Road Transportation: A Company Case
  • A Study of how Repeat Customers can Affect Brand Image in the Fashion Industry
  • Attitudes towards mobile payment : An empirical study of the consumers’ perception of security, privacy and convenience
  • The Anatomy of Financial Crises and the Current One’s Effect on the Swedish Economy
  • Free on the Web!: The profitability of a radical price
  • How to be Successful in Sports Agent Business
  • Demand Management: Preferred Options from the Customer’s Point of View Regarding the Rural Hotel Industry
  • Weaving Technology: Advances and Challenges
  • Signals from the financial crisis: A study based on the effects of dividends signaling during the financial crisis on the Swedish Stock Exchange
  • Swedish SME’s Export Experience: What did they learn and how did they use it in China

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Final Year Projects

  • An Analysis on Cash Management at Standard Polymers
  • Consumer Behavior in Buying Ball Pens
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  • Study On Attrition Level In Pondicherry Polymers Private Ltd
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