Sales Promotion in Magnanim Systems

This project is intended to determine the sales increase, purchasing behaviour of the customer, product competitor and market potential. Primarily the well defined objectives are framed according to the study. Then questionnaire is prepared based on the defined objectives. The prepared questionnaire is used to get the direct response from the customers.

The response given by the customers are analyzed and interpret using different types of statistical tools such as percentage analysis, weighted average method.

From the analysis some general findings arise and that are more related with the framed objectives for this study. According to the findings the suggestion and recommendations are given and the conclusions are also based on the findings which will be more helpful for the organization.

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